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Belgo, a Belgian beer brewery in Vietnam had a hard time getting locals to drink their quality but pricey brew. 

After all, why wouldn’t you choose your favourite beer that’s 1/4th the price and available everywhere?

To be able to compete with them we used their advantages against them by turning their beers into Belgo Currency.

We’ve launched unique vending machines across Ho Chi Minh City that accept cheap beer cans in exchange for an ice cold Belgo.






THIS VENDING MACHINE ALLOWS YOU TO 'UPGRADE' ORDINARY BEER TO CRAFT BEER -AdAge



Awards

Spikes Asia - Bronze, Outdoor
One Show - Shortlist, Direct