How an electric bike start-up claimed millions of charging stations
Vietnam is behind the curve when it comes to electric vehicle adoption. In a country with over 65 million gas bikes, there are just 300 electric charging stations.
How can Dat Bike, a Vietnamese electric bike start-up, overcome this barrier and show that driving electric is no longer a compromise but rather a feature?
How can Dat Bike, a Vietnamese electric bike start-up, overcome this barrier and show that driving electric is no longer a compromise but rather a feature?
Starting with a product that doesn’t need a charging station at all; Dat Bike can fast-charge in any regular outlet.
To Highlight this, we turned all 12 million outlets into fast-charging stations by creating tiny billboards, including stickers, around them.
Charging Billboards weren’t just placed at random outlets. To promote other start-ups and small businesses, they were placed at those location to drive Dat Bikers, and thus business, to those who need it most.
